Affinity and Partnership Marketing Consulting and Facilitation

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Affinity Marketing Consulting Services

Clients (see below)    -    Services    -    The ConsultAffinity Advantage


ConsultAffinity provides consultancy support to:

Product and service suppliers - regardless of industry sector 

Affinity groups - including charities and commercial organisations

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These examples of consulting services reflect just some of the many and varied challenges associated with developing and implementing an affinity or partnership marketing strategy.  Consultancy methodologies are tailored to the individual needs of each client.

Strategy development  

Including feasibility assessment and development of product and service propositions for end-consumers and marketing partners 

Partner identification

Identifying appropriate targets based upon tailored criteria

Customer and partner research

Exploring levels of interest in and issues associated with new or existing partnership-based initiatives (eg via focus groups, one-to-one discussions, mail surveys)

Partnership facilitation

Leading or supporting business development and relationship management activities with prospects and partners

Negotiation support

Supporting clients in reaching agreement on commercial terms, including contract negotiations

Partnership optimisation

Reviewing and assessing the scope to improve the effectiveness of existing affinity partnerships

Loyalty schemes

Identifying the most appropriate loyalty scheme solution and facilitating commercial agreement

Tender management

Supporting clients in designing and managing formal tender exercises - including financial services such as affinity and co-branded credit cards 


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The ConsultAffinity Advantage

Independent and objective, with no vested interests

- Not part of a broader consultancy and therefore not distracted by cross-selling activities or subject to potential conflicts of interest.

- No "preferred" relationships, thus avoiding referrals that may not be in clients' best interests.

- No vested interests in marketing implementation services (eg sales promotion, direct marketing,  fulfilment, contact centres, etc), so related strategic issues are addressed entirely objectively.

Value for money

- ConsultAffinity's fees represent excellent value for money, reflecting low overheads and highly competitive charge-out rates.

Personal service and accessibility

- Accessibility, high quality services and the development of a close working relationship with the client are of equal and paramount importance to ConsultAffinity.

- Your day-to-day contact should not be a secretary, an inexperienced / junior team member or someone who is otherwise removed from the management of the project.

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ConsultAffinityTM - Optimising Affinity MarketingTM

ConsultAffinity 2001-2015.  ConsultAffinity, the ConsultAffinity logo and the phrase "Optimising Affinity Marketing" are trademarks.