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Case Study:

RSPCA affinity credit card

Affinity Credit Card Re-tendering Project for The RSPCA

ConsultAffinity - RSPCA affinity credit card case study


ConsultAffinity was delighted to be commissioned by The RSPCA to support the charity and its trading company in re-tendering for an affinity credit card issuer.  Having enjoyed a highly successful partnership with The Bank of Scotland and Trans National for a number of years, the charity was keen to explore its options upon the expiry of its long-term contract with these two organisations.

ConsultAffinity's role included:

  • Assisting with the design of the Invitation To Tender.

  • Acting as the liaison point for banks throughout the tender process.

  • Assessing submissions from participating banks.

  • Supporting The RSPCA in detailed negotiations relating to financial and other commercial issues and in deciding on the future partner for its affinity credit card.

The outcome of the tender was a change in bank partner.

"Jonathan has extensive knowledge of the financial services market and the revenue opportunities within it, plus tenacious negotiating skill.  I would now certainly recommend the use of a skilled intermediary between a charity and any financial services partner."

Anthony Baumann, Head of Fundraising, The RSPCA

Logo reproduced with kind permission from The RSPCA, which reserves all rights.

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