Affinity and Partnership Marketing Consulting and Facilitation

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ConsultAffinity's principal and managing consultant is Jonathan Moakes, whose credentials include over 14 years partnership marketing and financial services experience plus professional qualifications in both banking and marketing:


  • Financial services

    - NatWest: various marketing roles within the bank's executive tier development programme.

    - first-e group (internet banking): head of business development for UK co-branding.

    - Member of the Chartered Institute of Bankers.

  • Partnership marketing 

    - Over five years' consulting, followed by the establishment of ConsultAffinity.

    - Consulting experience includes working with a broad range of suppliers and affinity groups to develop and implement partnership marketing strategies and plans. 

    - Member of the Chartered Institute of Marketing and Chartered Marketer.

The table below lists just some of the organisations for which Jonathan has managed projects or to which he has otherwise had significant exposure in the specific context of partnership marketing during the last few years.


Experience spans affinity and co-branded activities across banking, membership organisations, travel, loyalty schemes, utilities, FMCG, insurance, mobile phones, retail, mail order, charities, political parties, football clubs and many other categories of client, partner and prospect.


The AA Age Concern Air Miles Alliance & Leicester ATS BAA
Bank of Scotland Beenz BMA Services BP Britannia Rescue British Gas
BUPA Comic Relief Conservative Party Countdown Currys East Midlands Electricity
Family Assurance First Direct Ford Credit Europe Grattan Heinz HFC Bank
Hutchison 3G Index Interflora Jardine Lloyd Thompson M&S Financial Services MBNA
Motability Finance Norweb One2One Orange People's Bank (Now Citibank) Reader's Digest
Royal Bank of Scotland RSPCA Safeway Sky TV Standard Chartered Thistle Hotels
Totalise Trans National United Friendly Vodafone WWF-UK And many more...

ConsultAffinityTM - Optimising Affinity MarketingTM

ConsultAffinity 2001-2007.  ConsultAffinity, the ConsultAffinity logo and the phrase "Optimising Affinity Marketing" are trademarks of the principal, Jonathan Moakes.  ConsultAffinity is a trading style of Jonathan Moakes.