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Affinity marketing case studies:

1.  The Royal Society for the Prevention of Cruelty to Animals (RSPCA)

Affinity credit card tender for the UK's leading animal charity.

2.  Family Assurance Friendly Society

Partner identification and partnership facilitation for a supplier of regulated investment products.

3.  npower

Partner identification and partnership facilitation for one of the UK's largest electricity and gas suppliers.

Other projects (eg affinity credit card tender for WWF-UK, the UK's leading environmental protection charity) have involved similar objectives and methodologies to the above examples and so are not listed separately.


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